3D anamorphic · DOOH corner screen

A dust monster tries to break out of the screen. The product sends it packing.

A 12-second 3D anamorphic spot for an L-shaped corner LED screen, shown on a city corner at dusk from the street sweet spot. A cracked, sun-baked clay frame sits inside the screen. A dust devil spins up, grows into a goofy cartoon monster and leans out over the edge, cracking the frame as it pushes. A clean white supplement bottle slides in with a gleam, the monster yelps and puffs away into dust, and the frame heals into smooth, glossy green around the product before the logo and tagline land beside it. Everything is real 3D in Blender. The screen content is rendered from the sweet spot and mapped onto both faces by exact projection, so the forced perspective holds on the actual corner.

In situ, filmed from the sweet spot on the opposite corner · 1920 × 1080 · 12 s
The corner LED screen at dusk from the street sweet spot, showing a cracked dry clay box that seems carved into the building corner, with a small dust devil inside
The opening frame from the sweet spot. The screen reads as a cracked clay box set into the building corner, with a ledge that juts out over the street.
A cartoon dust monster leaning out of the corner screen, its head in front of the top frame and its hands on the ledge, cracks spreading through the clay
The break-out. The monster's head comes forward of the top frame and its hands land on the ledge that sticks out of the corner. From the sweet spot it reads as a body hanging out of the building.
A dust devil spinning inside a cracked clay box on the corner screen
Second one: a dust devil spins up inside the dry box. It reads at a glance, from across the road.
The monster yelps with wide eyes as a white supplement bottle slides in beside it
The product slides in with a gleam. The monster yelps and is gone in a puff of dust a beat later.
The same corner screen at the end: the box healed into glossy green, the white bottle on a podium, and the PURA wordmark with the tagline Breathe easy
The end. The frame has healed into smooth, glossy green, and the logo and tagline land beside the product.
The unfolded LED canvas: left and right faces side by side at the break-out and at the end lockup, with the artwork and the wordmark visibly skewed for the sweet spot
What the media owner receives: both faces unfolded side by side, pre-distorted for the sweet spot. It looks stretched flat (see how the wordmark skews across the faces), and it snaps into 3D on the corner. The final is mapped to the screen's exact pixel layout.
Eight-panel storyboard strip of the spot from dry box to healed packshot
The board we built to. Every shot flows into the next with no cuts, because a corner screen plays one continuous take.
Format
L-shaped corner LED, two faces at 90°, each 12 × 7 m in this build; built to any screen's pixel map and face sizes
Length
12 s seamless take; extends to 15, 20 or 30 s from the same scene without new modelling
Illusion
Content rendered from the street sweet spot and projected onto both faces, so depth, the protruding ledge and the break-out hold for real viewers
Story
Dry cracked frame → dust devil → cartoon monster breaks out → product slides in → monster puffs away → frame heals smooth → packshot with logo and tagline
Character
Stylised toon monster with big eyes, a dusty swirl body and a tornado tail; goofy, never scary
Delivery
Unfolded canvas MP4 at native resolution, in-situ preview film, hero stills and a 9:16 social cut

Zyplab · rendered in Blender Cycles